– Country of origin: Kazakhstan
– Current position and company: Co-founder of Mustang Football School
– Education: Degree in Pedagogy; second degree – Coach and Rehabilitation Specialist
– Work experience: QFL Sponsorship Department Manager (raised over 50 million KZT)
Founder of the inclusive project “Football is for Everyone” – football masterclasses for children with Down syndrome and autism spectrum disorder
Author of a training course for physical preparation coaches working with children aged 6 to 16
– Professional achievements: International Master of Sports in athletics
Multiple-time Champion of Kazakhstan and Central Asia
National record holder in the 200m sprint
Winner of the KFF Award for Best National Project in Grassroots Football Development (2024)
– Why do you work in sports/ what brought you into the industry: After successfully achieving my goals as an athlete, I saw the potential to give children even more opportunities than I once had. I understood the challenges that exist in Kazakhstani sports, educated myself, and gradually built strategies to avoid repeating those issues in the management of my own projects.
– What would you like to contribute to or change in the sports industry: I would like to see more educational opportunities for beginner strength and conditioning coaches. I want to dedicate more attention to inclusion in sports and its accessibility in Almaty and other regions. I aim to expand the understanding of sponsorship and marketing in Kazakhstani sports.
But most of all, I want to change the deep-rooted sexism in the industry – and to redefine what it means to be a “specialist” in sports. There are too many outdated stereotypes, from age to gender.
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