Las Campeonas

– Country of origin: Kazakhstan

– Current position and company: Co-founder of Mustang Football School

– Education: Degree in Pedagogy; second degree – Coach and Rehabilitation Specialist

– Work experience: QFL Sponsorship Department Manager (raised over 50 million KZT)

Founder of the inclusive project “Football is for Everyone” – football masterclasses for children with Down syndrome and autism spectrum disorder

Author of a training course for physical preparation coaches working with children aged 6 to 16

– Professional achievements: International Master of Sports in athletics

Multiple-time Champion of Kazakhstan and Central Asia

National record holder in the 200m sprint

Winner of the KFF Award for Best National Project in Grassroots Football Development (2024)

– Why do you work in sports/ what brought you into the industry:  After successfully achieving my goals as an athlete, I saw the potential to give children even more opportunities than I once had. I understood the challenges that exist in Kazakhstani sports, educated myself, and gradually built strategies to avoid repeating those issues in the management of my own projects.

– What would you like to contribute to or change in the sports industry: I would like to see more educational opportunities for beginner strength and conditioning coaches. I want to dedicate more attention to inclusion in sports and its accessibility in Almaty and other regions. I aim to expand the understanding of sponsorship and marketing in Kazakhstani sports.

But most of all, I want to change the deep-rooted sexism in the industry – and to redefine what it means to be a “specialist” in sports. There are too many outdated stereotypes, from age to gender.