Las Campeonas

Country of origin: Kazakhstan

Current position and company: Founder & CEO, Bunesku Sport Marketing (sports marketing agency in Central Asia)

Education:

 • Master’s in Sports Marketing, Real Madrid Graduate School & Universidad Europea

 • Bachelor’s in Business Administration (Marketing), KIMEP University, Almaty

 • Exchange in International Marketing, Ljubljana School of Economics, Slovenia

Work experience:

 • Marketing Department, Real Madrid CF (Bernabeu Stadium)

 • Sports marketing projects for brands Puma, BMW, Davis Cup, Lacoste in Central Asia

 • Development of marketing strategies for international events, including the World Nomad Games

Professional achievements:

 • Selected among the Top 4 graduates of the Sports Marketing Master’s program at Real Madrid Graduate School

 • First Kazakh graduate of the program

 • Created a marketing activation plan for BMW x Real Madrid Women’s Team

 • Founded the Astana Marketing Club, the first professional community for marketers in Kazakhstan

Why do you work in sports / what brought you into the industry: While organizing two major sporting events in Astana, I noticed that despite significant investments in sports infrastructure, many venues remained underutilized due to the lack of sustainable business models and professional management. This insight motivated me to pursue a Master’s in Sports Marketing to better understand how to connect infrastructure with long-term industry growth. My passion is to build a sustainable and commercially viable sports ecosystem in Kazakhstan – one that delivers value to clubs, inspires fans, and creates opportunities for communities.

What would you like to contribute to or change in the sports industry: I want to position Central Asia as a rising hub in the global sports industry by building bridges with European expertise. My focus is on developing sustainable business models, elevating fan engagement, and creating stronger matchday experiences. I am also committed to empowering women in sports through visibility and marketing. Ultimately, my vision is to help establish a professional, inclusive, and globally connected sports ecosystem in the region.