Las Campeonas

– Country of origin: India

– Current position and company: Sr.Manager, Head of Brand Management at Saudi Motorsport

Projects & Resources Consultant, Safe Sport International (UK)

– Education:FIFA Master – International Master in Management, Law, and Humanities of Sport

Bachelor’s in Mechanical Engineering

– Work experience: Leading marketing, communications and PR strategy for all premier motorsport events in the kingdom of Saudi Arabia including Formula 1, Dakar Rally, GT World Challenge, FIA MERC, Extreme E and World Rally Championship.

Project & Legacy Lead for the World Cup 2026 USA Canada and Mexico Climate Action Campaign with Football For Future & Common Goal

Project Manager – Street Child Cricket World Cup & Street Child United’s youth-led advocacy project with VISA on financial literacy for street connected children from 28 countries.

Digital & Tech Innovation Consultant – World Freestyle Football Association

– Professional achievements: Member of the Sport Impact Group, advocating for equity and locally-led change across the sport ecosystem

12+ years of global experience across multiple sporting ecosystems across 4 continents and 15+ countries focused on operational excellence, sustainability, strategic communication and fan engagement.

Speaker/moderator at multiple international forums on climate, gender, and inclusion in sport, such as the World Football Summit, BBC Test Match Special, TEDx, IEEE Conferences, Equality Summit London, etc

IEEE TEMS Board Member (Technology & Engineering Management Society)

– Why do you work in sports/ what brought you into the industry: I entered the industry through a curiosity to work at the intersection of engineering and mega sporting events but stayed because I discovered the incredible potential of sport as a tool for social change, equity, and community empowerment. It’s the emotional power of sport that fuels both joy and justice, and that continues to drive my purpose.

– What would you like to contribute to or change in the sports industry: I want to champion more trust-based, inclusive systems in sport, particularly those that empower youth and underrepresented communities to shape their own narratives. Drawing on my engineering background, I aim to drive technology and digital innovation within the sports sector to make it more sustainable, inclusive, and efficiency-driven. I believe sport must evolve beyond spectacle into a space of true belonging, accountability, and purpose where progress is measured not just in performance, but in the positive impact it leaves behind.