Las Campeonas

– Country of origin: Kazakhstan

– Current position and company: Speechwriter at the Press Service of the Ministry of Tourism and Sports of the Republic of Kazakhstan

– Education: Journalist, studied Digital Media Management at L.N. Gumilyov Eurasian National University

– Work experience: Sports Correspondent – SportPlus TV channel (2024–2025)

PR Manager – Torpedo Hockey Club during the 2023/2024 season

Press Secretary – Kazakhstan Skating Union (2022–2025)

Editor – Website of the National Olympic Committee of Kazakhstan (2020–2022)

Senior Correspondent – Neonomad.kz news portal (2019–2020)

– Professional achievements: PR Manager of the Qazaqstan Barysy Grand Slam judo tournament featuring world stars and attended by the President of Kazakhstan

Media Coordinator of the World Nomad Games 2024 (September 8–13) – managed the press center at Alau Ice Palace, coordinated media activities and press operations

Organizer and PR lead for the Qazaqstan Barysy Grand Slam 2024 in Astana with participation from 84 countries

Newswriting and media distribution from the 2023 Asian Games in Hangzhou, China

Organizer of the Astana Media Week 2023, a major international forum

Organizer and PR lead for the Grand Slam Judo Tournament 2023 in Astana – responsible for promotion and media coverage

Content creator for FIFA during the visit of FIFA President Gianni Infantino to Astana in 2023 – created content for FIFA’s social media platforms and the President’s personal page

News coverage and media distribution from two Olympic Games – Tokyo 2020 and Beijing 2022 as part of the Olympic.kz team

Media operations team member for major international tournaments including:

Asian & Oceania Sambo Championships

– Why do you work in sports/ what brought you into the industry: Sport has always been a source of inspiration for me. I love the community, the atmosphere, and the emotional moments that make sport so special. I admire the strength of people who often achieve success despite the challenges they face. One of the most powerful moments for me is hearing the national anthem in a full arena and seeing our flag rise – it reminds me that I am part of something meaningful. Being involved in organizing such events, especially during opening ceremonies, fills me with pride and purpose.

– What would you like to contribute to or change in the sports industry: Anyone who’s worked in sports knows the feeling – the budget suddenly runs out, and no one knows when it’ll come back. Sports in Kazakhstan often run on the passion of people like us – those who put in heart and soul, who keep going no matter what, for the sake of the athletes, for the sake of national sport. But going months without a salary or being left out just because there was no budget for you — that hurts. There’s a lack of stability. We do so much behind the scenes. And in the end, many of us leave – not because we want to, but because they can no longer pay us.